Darza Boutique: a modest fashion store with its own admin platform

The client and the goal

Darza Boutique sells modest fashion in Abu Dhabi: dresses, kaftans and new season collections. The goal was an online store that matches the brand, calm, elegant and easy to shop, together with an admin platform where the team can manage products, stock and orders in one place.

The storefront

What shoppers see and use:

• Elegant brand design: A look that follows the Darza brand, with large photos, soft colours and plenty of space.
• Collections: Collections for new arrivals, dresses and kaftans, so shoppers can browse the way they would in the boutique.
• Product pages with variants: Each product shows its variants, such as size and colour.
• Wishlist and bag: Shoppers can save pieces to a wishlist and add them to a bag.
• Currency and language: A switch for the currency and the language.
• A blog: A blog on the store, written and published from the admin panel.
• Instagram feed: The latest Instagram photos shown on the store, with a button to follow the boutique.

The custom admin panel

The admin panel is built around the way the boutique works day to day.

• Dashboard: The store totals and the top products at a glance.
• Products: Products with variants and SKUs.
• Inventory: Stock across locations, with movements, transfers, import and reports.
• Orders: Orders with payment and fulfillment tracking.
• Abandoned carts: A list of carts that were left before checkout.
• Customers: A list of customers.
• Discounts: Discounts the team can create and manage.
• Categories: Categories that organize the catalog.
• Articles: Articles for the blog.
• Analytics: Sales and order figures, with CSV export.

What we built

A custom coded online store and a custom coded admin panel, with no templates. We designed the look, wrote the code and shaped both to fit the Darza brand and the way the team works.

Built with

A custom coded storefront and admin panel.